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The Future of Take Out & Delivery

As off-premise dining continues to become a mainstream way for restaurants to thrive, there are many measures that are being put into place. Trying to translate the brand experience of their restaurants to home can sometimes get lost in transportation....

Peel and Reveal Cards: 4 Ways to Use Instant Win Games to Promote Your Business

Play a scratch card and you match to win. The instant win game is a low-commitment way to earn a prize and one of the most effective ways to drive repeat engagement. They harness the powerful urge for instant gratification....

How to Reduce Risk with Safety Labels: Health Hazards, Contamination and Workplace Injury

Workplace safety labels play a crucial role in preventing personal injury and job-site accidents. But they can also remind employees and visitors about health safety. As Coronavirus (COVID-19) and other illnesses continue to spread across the U.S., it’s crucial to...

How to Motivate Employees with Scratch Off Card Incentives

A motivated workforce is your company’s best asset. When you get your employees engaged in their day to day and excited about their responsibilities, your team can be unstoppable. But employee motivation doesn’t just happen on its own. Rewarding your...

Should Your Product Labels Contain QR Codes?

Having a well-designed label is the first step in attracting attention to your product. But there’s an opportunity for your label to do much more with QR codes. If you want to communicate the added value of your product, you...

Peel Back or Hinge: Which Extended Content Label is Right for Your Brand?

For many brands, it can be difficult to fit everything you need to on your packaging. From design and branding components to regulatory and instructional information, you need to consider how to prepare your products for market. Extended content labels...

4 Ways to Use Repositionable Notes to Increase Direct Mail Response Rates

Remember the excitement with the arrival of a letter in the mail? Or a packaged box just waiting to be opened? Email and digital marketing are effective, but they aren’t the only methods to reach consumers, generate leads, and create...

Why Piggyback Labels Are Perfect for Direct Mail and Promotional Campaigns

While online marketing reaches consumers where they are on mobile and search, offline tactics offer a different approach. You can blend easy-to-use piggyback labels with direct mailers or marketing promotions to reach your customers in a personal way. Stemming from...

6 Ways to Boost Sales with Instant Redeemable Coupon (IRC) Labels

6 Ways to Boost Sales with Instant Redeemable Coupon (IRC) Labels Coupons no longer find their only audience through the Sunday paper. They’ve evolved into scannable savings coupons online and ready-to-use instant redeemable coupons – IRCs– attached to favorite products....

How to Design Custom Scratch Off Cards

Scratch off cards and promotional game pieces are one of the easiest ways to reach your customers with attention-grabbing prizes and easy-to-play rules. According to Gallup, brands that successfully engage their customers with gamification strategies realize 63 percent lower customer...