Digital label printing is a great way to produce smaller quantities of custom labels with crisp colors and graphics without the cost of a conventional label press set up. You receive the same top-quality results for smaller orders or multiple variations of a design. In addition to high resolution and uncompromising quality label products, variable imaging can be incorporated into the production process. This enables infinite design capabilities with minimal added cost.
As a result of digital printing, the turn around time is greatly reduced. Unlike the process of flexographic printing, digital label printing does not have the press set-up time and plate creation time. For larger quantities, flexographic label printing is more cost-effective. In contrast, digital printing is cost-effective for small and medium label runs. Digital also cuts production time immensely, while providing a high-quality label.