Clear and Transparent Product Labels: Strategies for a Visible Impact Sometimes the best selling point for an item is the appearance of the product itself. Clear and transparent product labels create a striking but minimalist look that highlight your container... Read More
Going out to eat is one of life’s true pleasures. I love making a reservation at a special restaurant, scanning the menu for just the right entrée, and then sitting back in anticipation as a talented chef prepares the dish.... Read More
Is this common packaging mistake sabotaging your product sales? I recently bought a stainless steel garbage can from a big box store. A bit of research actually went into the purchase. I wanted a certain look and feel for the... Read More
Capture more sales with Extended Content Labels I was recently on a road trip with my family where we were significantly delayed by some unexpected traffic. When I pulled over to refill the gas tank, all my passengers requested bottled... Read More
Launching a new product is an exciting time for an entrepreneur. A lot of hopes and dreams are tied up in the journey from concept to market. You’re ready for customers to embrace your product and hopefully become ambassadors for... Read More
Do you have a spot in your kitchen cupboard where snacks go to die? You know that nook in the back that’s hard to reach and even harder to see? That’s where I found the package of cookies I had... Read More
6 Ways to Boost Repeat Online Sales with On Point Packaging You poured your heart and soul into developing your product. It’s your baby. You’ve identified who your customers are and built an exciting brand to grab their attention online... Read More