Gain Instant Consumer Attention
Repositionable notes (RPNs) can substantially boost response rates for direct mail because people are trained to read yellow sticky notes. Printed RPNs are movable sticker ads and are found on newspapers, magazines, direct mail pieces, inserts and catalogs. They can be applied, removed and reused any where such as a calendar, computer or any other place that the consumer wants to place it as a reminder of the advertiser’s message. Reuse is key. The adhesive used for repositionable labels means the labels maintain their integrity and can then be re-adhered.
RPNs make your direct mail piece memorable as well as triggers action on the outside of your envelope. This helps to feature a message and call attention prior to the recipient opening your direct mail.