Direct Mailing & Promotions
Labels & Specialty Products has been working with retailers, restaurants and non for profits to draw customer attention with promotional direct mail. Our capabilities include clean release cards, repositionable notes, and scratch off labels to help elevate your promotional piece and gain the attention of the recipient. These types of labels help to gain instant consumer attention and provoke an interactive response. Let our experienced team help to elevate your direct mail to help your company stand apart from the competition.
Clean Release Cards
Clean Release Cards are pressure sensitive for automatic affixing to carriers or promotional mailers and the recipient can easily remove the card from the mailer with no sticky residue! The card is then ready for immediate use or storage in their wallet. Clean release cards have been in the direct mail industry for many years and are a great way to send discount cards, membership cards, loyalty cards and more. Our team is knowledgeable, and our technology allows for many customizable options including variable imaging for PIN numbers and barcodes.
People are trained to read yellow sticky notes, and repositionable notes (RPNs) can substantially boost response rates for direct mail. Printed repositionable notes are typically repositionable sticker ads and are typically found on newspapers, magazines, direct mail pieces, inserts and catalogs. They can be applied, removed and reused anywhere such as a calendar, computer or any other place that the consumer wants to place it as a reminder of the advertiser’s message. Reuse is key. The adhesive used for repositionable labels means the labels maintain their integrity and can be re-adhered.
Scratch Off Labels
Scratch off labels give retailers, restaurants and local services the ability to add interest, interactivity and set your brand apart from competition when sending out promotional direct mail. Flexibility is key when working with scratch off labels These labels allow you to cover a specific portion of the promotion to transform the promotional piece into an interactive game. This type of label can be great for creating interest and action without having to create promotional game cards. If you want to take your customer promotions to the next level, we can help with that too! Check out our promotional game capabilities.