Embossed labels stand out to consumers, even when they share space on a crowded shelf. Their three-dimensional effect is the result of heat stamping— a special technique that presses design or text into your label material so that specific elements... Read More

Hand out a scratch off card and ask what it’s worth. Is it worth its cost of purchase at $5 or its potential winnings of $500,000? The true value remains hidden beneath a foil stamp or latex ink. Which is... Read More

Why Are BOPP Labels So Popular? Label material selection is about finding a construction that adapts to your container shape, fits your aesthetic preferences and outlasts your product’s environment. And few materials perform better than BOPP. It stands for biaxially-oriented... Read More

How to Design Traditional Paper Wine Labels for the Modern Consumer Across all markets, packaging design follows codes—milk products use white and blue colors, products for men use metallic squared forms, handmade products use a hand-script typeface, and wine bottles... Read More

CMYK vs. RGB: A Quick Guide to Color Printing Identifying color is one thing: printing it is quite another. While the universe contains a full spectrum of colors, label printers are limited by the equipment and inks at their disposal.... Read More

The 5 Benefits of Using Variable Printing for Labels You may not be able to shake hands with all your customers to give them a personalized product experience. But with variable printing technology, your product label can stand in for... Read More

A label printer selling… printers? We originally thought the same thing, but being in the label industry for 35 years, we know we can’t be everything to every one. There was a large gap in our business back in 2017... Read More

RECOVERY ROASTERS: Logo to Label Recovery Roasters proves that a hot cup of coffee can do a lot. Ethically sourced and expertly roasted, each of their four blends offers a high-quality brew for even the most demanding coffee drinker. Most... Read More

How to Avoid Common Label Mistakes: Designing Art Files for Print The launch of entire product lines begins with the lowly art file. As your label printing company, we use these files to turn images into physical products, which is... Read More

Scattered across the country in district offices, the Alcohol and Tobacco Tax and Trade Bureau (TTB), is the federal gatekeeper for approving beer labeling, among other things. Like an overprotective parent, the TTB specifies what you can and can’t put... Read More