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All posts by: Alyssa Azzarelli

How to Reduce Risk with Safety Labels: Health Hazards, Contamination and Workplace Injury

Workplace safety labels play a crucial role in preventing personal injury and job-site accidents. But they can also remind employees and visitors about health safety. As Coronavirus (COVID-19) and other illnesses continue to spread across the U.S., it’s crucial to... Read More

How to Motivate Employees with Scratch Off Card Incentives

A motivated workforce is your company’s best asset. When you get your employees engaged in their day to day and excited about their responsibilities, your team can be unstoppable. But employee motivation doesn’t just happen on its own. Rewarding your... Read More

Should Your Product Labels Contain QR Codes?

Having a well-designed label is the first step in attracting attention to your product. But there’s an opportunity for your label to do much more with QR codes. If you want to communicate the added value of your product, you... Read More

Peel Back or Hinge: Which Extended Content Label is Right for Your Brand?

For many brands, it can be difficult to fit everything you need to on your packaging. From design and branding components to regulatory and instructional information, you need to consider how to prepare your products for market. Extended content labels... Read More

4 Ways to Use Repositionable Notes to Increase Direct Mail Response Rates

Remember the excitement with the arrival of a letter in the mail? Or a packaged box just waiting to be opened? Email and digital marketing are effective, but they aren’t the only methods to reach consumers, generate leads, and create... Read More

Why Piggyback Labels Are Perfect for Direct Mail and Promotional Campaigns

While online marketing reaches consumers where they are on mobile and search, offline tactics offer a different approach. You can blend easy-to-use piggyback labels with direct mailers or marketing promotions to reach your customers in a personal way. Stemming from... Read More

6 Ways to Boost Sales with Instant Redeemable Coupon (IRC) Labels

6 Ways to Boost Sales with Instant Redeemable Coupon (IRC) Labels Coupons no longer find their only audience through the Sunday paper. They’ve evolved into scannable savings coupons online and ready-to-use instant redeemable coupons – IRCs– attached to favorite products.... Read More

How to Design Custom Scratch Off Cards

Scratch off cards and promotional game pieces are one of the easiest ways to reach your customers with attention-grabbing prizes and easy-to-play rules. According to Gallup, brands that successfully engage their customers with gamification strategies realize 63 percent lower customer... Read More

Barcode Basics: What You Need to Know

Your product label’s UPC barcode may not offer the same artistic impact as your logo or typography, but it plays an important role for manufacturers and retailers. An accurate barcode and UPC make it easy for you or a vendor... Read More

Wine Label Stocks: Choosing the Right Materials to Feature Your Bottles

Before you invest in wine labels, it’s best to have options. Your choice of wine label stocks range in price point and durability. However, finding the best material to showcase your bottles is ultimately a decision to be made by... Read More