Perceived quality is defined as the impression of value given by a product. This impression derives from the product’s appearance and feel. In essence, how a product looks is much more important than simply brand image. Consumers face a wave... Read More

As off-premise dining continues to become a mainstream way for restaurants to thrive, there are many measures that are being put into place. Trying to translate the brand experience of their restaurants to home can sometimes get lost in transportation.... Read More

Your product label’s UPC barcode may not offer the same artistic impact as your logo or typography, but it plays an important role for manufacturers and retailers. An accurate barcode and UPC make it easy for you or a vendor... Read More

How Craft Breweries Can Compete Against Brand Name Beer Labels We know you’re thinking it. Independent craft beer is better than “Big Beer” brands, especially your craft beer. But you’re up against millions in brand advertising budgets to grab consumers’... Read More

What You Need to Know Before Printing CBD Labels According to PR Newswire, CBD product sales could reach $23.7 billion by 2023. This could explain the rise of new “ganjapreneurs,” often unschooled in regulations for supplements and food products. Like... Read More

How to Design Traditional Paper Wine Labels for the Modern Consumer Across all markets, packaging design follows codes—milk products use white and blue colors, products for men use metallic squared forms, handmade products use a hand-script typeface, and wine bottles... Read More

How to Avoid Common Label Mistakes: Designing Art Files for Print The launch of entire product lines begins with the lowly art file. As your label printing company, we use these files to turn images into physical products, which is... Read More