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Monthly Archives: November 2019

How to Increase Your Product Value with Custom Embossed Labels

Embossed labels stand out to consumers, even when they share space on a crowded shelf. Their three-dimensional effect is the result of heat stamping— a special technique that presses design or text into your label material so that specific elements... Read More

A Winning Campaign: 6 Ways to Use Scratch Off Card Marketing

Hand out a scratch off card and ask what it’s worth. Is it worth its cost of purchase at $5 or its potential winnings of $500,000? The true value remains hidden beneath a foil stamp or latex ink. Which is... Read More

Why Are BOPP Labels So Popular?

Why Are BOPP Labels So Popular? Label material selection is about finding a construction that adapts to your container shape, fits your aesthetic preferences and outlasts your product’s environment. And few materials perform better than BOPP. It stands for biaxially-oriented... Read More

How to Design Traditional Paper Wine Labels for the Modern Consumer

How to Design Traditional Paper Wine Labels for the Modern Consumer Across all markets, packaging design follows codes—milk products use white and blue colors, products for men use metallic squared forms, handmade products use a hand-script typeface, and wine bottles... Read More

CMYK vs. RGB: A Quick Guide to Color Printing

CMYK vs. RGB: A Quick Guide to Color Printing Identifying color is one thing: printing it is quite another. While the universe contains a full spectrum of colors, label printers are limited by the equipment and inks at their disposal.... Read More